Celebrate Orlando, boost local businesses and save from March 21 through April 7.

Hey locals! 407 Day is back for 2026 — and the celebration is kicking off early. With a tip of the sun visor to two Orlando area codes, you’re invited to join the 18-day celebration by showing hometown pride, supporting our businesses and enjoying everything there is to do here from March 21 (3/21) – April 7 (4/07).

Discover: New Things to See in Orlando

To make this year’s edition even more fun, Orange County Government, The City of Orlando, Orlando Economic Partnership and Visit Orlando are again offering an exclusive digital passbook with coupons, deals and promotions available for redemption from local businesses and organizations.

The digital passbook’s special offers are available from March 21 to April 7, unless otherwise specified. Get started here:

Add your pass to your mobile device’s home screen using the instructions above, bookmark it to your browser, or save the email you’ll receive so you can access your savings through April 7. Then, read on for more 407 Days details, including special events, and let’s show them how we do it in Orlando.

Orlando vacation planning made easy — and free. Make a complimentary appointment with Visit Orlando’s Vacation Planners at a time and date of your choosing for the latest insider advice, special offers and more ahead of your next visit. You can also plot your adventures with our AI trip planner.

407 Day: A Celebration of Orlando & Orange County

Organized by The City of Orlando, Orange County Government, Orlando Economic Partnership and Visit Orlando, 407 Day encourages residents to support their favorite restaurants, bars, shops, boutiques, services and other locally owned businesses. Orlando Main Street districts and other Orange County neighborhoods are great places to start.

Discover: Things to Do in Orlando Neighborhoods

ICON Park 'Art Way' Unveiling Ceremony
Clark Orr’s ‘Unbelievably Real’ Mural (Right), Part of Art Way at ICON Park®

You can also stop by the “Unbelievably Real” murals in downtown Orlando (on the corner of Orange Avenue and Pine Street), the main entrance of The Florida Mall®, and in the new Art Way at ICON Park®.

Discover: Things to Do at ICON Park

Designed by Orlando artist Clark Orr, the artwork brings to life how all aspects of the region shine, from tourism highlights like nightly fireworks and water adventures to innovative technologies such as simulation and rocket launches. These representations serve as testament to the imagination and innovation found in our region, reinforcing the message to residents and visitors alike that they are integral to what makes Orlando “Unbelievably Real.”

MIB-NP-LuminaryGreen_GNO_12174.jpg
‘Orlando’ Installation at Luminary Green Park, Part of Downtown Orlando’s Parramore District

And don’t forget to share posts and photos on your social media channels and tag them with #407Day. It’s a fun, easy and meaningful way to show the world your local pride while exploring your own backyard and highlighting just how unbelievable Orlando really is.

407 Day Events

Looking for fun events where you can celebrate the 407 Day spirit? You have come to the right place. You can look forward to free festivals, live performances and sporting events throughout Orange County, ensuring plenty of ways to celebrate Orlando pride and support the local community. Find even more things to do between March 21 through April 7 — and every other day of the year — on our Events Calendar.

Discover: Orlando Events

Downtown Development Board Downtown Orlando farmer's market
Lake Eola Park

Top Free Events

  • KaleidoScope 360° Movie Night — WALL-E (April 1): At Luminary Green Park in downtown’s Parramore District, shop local favorites and curated goods before enjoying the family-friendly outdoor movie.
  • Downtown Historic District Architectural Walking Tour (April 3): Explore architecture and the history of some of downtown Orlando’s oldest buildings.
  • Spring Fiesta in the Park (April 4 – 5): Celebrate the beauty of the season as hundreds of amazing artist and crafter booths surround Lake Eola Park in the heart of downtown Orlando’s Thornton Park District.

Discover: Free Things to Do

Orlando Pride
Orlando Pride

Top Ticketed Events

  • Orlando Magic vs. Atlanta Hawks (April 1)
  • Orlando Family Stage Centennial Celebration Concert (April 2)
  • Orlando Bears vs. South Carolina Stingrays (April 2 – 3)
  • Orlando Pride vs. Angel City FC (April 3)
  • Universal Mardi Gras: International Flavors of Carnaval at Universal Orlando Resort (Through April 4)
  • Jewish Heritage Night: Orlando Magic vs. Detroit Pistons (April 6)
  • Life in the Fast Lane: Music of the Eagles and Friends (April 11)
  • Seven Seas Food Festival at SeaWorld® Orlando (Through May 17)
  • EPCOT® International Flower & Garden Festival at Walt Disney World® Resort (Through June 1)

Stay Connected to Orlando
You never know what we will dream up next. Connect with Visit Orlando’s Vacation Planning Services for free, personalized assistance, and follow us on Facebook, X, Instagram, TikTok, Pinterest, Threads and YouTube for valuable offers, exclusive tips, fresh attractions and the latest events. You can also subscribe to our eNewsletter for more information from Orlando: Theme Park Capital of the World.

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